About me

Driven by a passion for creating spaces and strategies that shape our everyday lives, I've dedicated my career to blending the art of architecture with the science of planning and the strategic insight of business consultancy. With a rich professional journey spanning the vibrant MENA region, I've had the privilege of leading teams, shaping cityscapes, and advising businesses on navigating the complex terrains of real estate and retail.

My adventure started in the realm of urban planning, where I contributed to visionary city development projects and collaborated with multi-disciplinary professionals. This experience instilled in me a deep appreciation for sustainable urban development and the power of strategic planning.
Transitioning to the field of consultancy, I embraced the challenge of leading over 20 retail and mixed-use projects, where I honed my skills in market analysis, project management, and strategic execution.
Most recently, I've joined the City of Richmond’s Planning and Development Review department as a Planner Associate.
Beyond my formal roles, I've nurtured a passion for design and creativity as a freelancer, working closely with startups to carve out their brand identities and visual strategies.

I'm always on the lookout for new challenges and opportunities to collaborate with forward-thinking teams and individuals. Let's connect and explore how we can create meaningful and impactful work together!Let's connect and explore how we can create meaningful and impactful work together!